This digital commercial is designed to capture the rise to greatness of an ordinary gamer. The voice of a machinic God urges our gamer to undertake an extraordinary journey that will transcend space, time and physical existence. The gamer is commanded by important figures from history to free himself, to free them, to become infinite. 'You are the future. Greatness Awaits'.
Filmed on the Arri Alexa using a stylised combination of black and white photography and fantastical worlds of colour, virtual tableau vivants in slow motion.
Funded by MoFilm and shortlisted for their London commercials competition.